A style rut can happen at any age. It happens when you get stuck in one way of thinking and dressing, without taking notice of the changes that have happened to you and around you.
There are a few different style ruts that we tend to get stuck in:
The Comfort Rut: where you can’t be bothered to try any new looks, you just grab your easy clothes and chuck them on. Often you are a bit scared to change because you don’t know what will suit you. For instance, do you look in your wardrobe see mostly one colour (black) or mainly one or two styles of clothing?
The Busy Rut: when you are too flat out to even think about clothes, so you just wear the same thing over and over again (black pants and shirt), and you know that you don’t feel great in your clothes or that they are really ‘you’, but you don’t have time to figure it all out by yourself… where do you even start?
The Flash Back Rut: where you look like you just stepped out of a former fashion decade… “Excuse me, the 80’s called and they’d like their perm back please!” You haven’t moved on and it’s clearly visible. You are a bit oblivious to this, but also a bit scared to try something new.
- You are totally uninspired by what you see in your wardrobe.
- You end up buying an item when you already have several others just like it at home.
- Your wardrobe could have a past decade to describe its look.
- You hardly ever think of wearing other colours or styles. (Black!)
- You just feel that clothes and style are ‘too hard’ or not your thing.
- You can’t remember the last time you did something different with your hair, makeup or clothes.
If you feel like you are stuck in a style rut, don’t feel depressed, instead feel inspired to change. Deep down, most women want to look their best, and want to feel attractive. That’s great because when you look good, so often you feel better.
Just because style or fashion doesn’t come naturally to you, it doesn’t mean you are doomed to a life of comfort dressing and feeling blah. We can easily show you what colours and styles suit you, and how to discover your style personality. Then when you do go shopping and start to create your new look, you’ll know what will work for you, no guess work involved, and no expensive shopping mistakes!
You can get a bit of help to just tweak your look, or you can get a whole makeover and totally reinvent yourself. It’s all in your hands. You are the only one who can make the choice to change for the better.
So do away with the excuses of age, time, money and body issues. You can look great, with little time & money, and regardless of your age and body shape, you can look and feel fabulous.
It’s time to break free of your style rut. Experiment, get creative and have fun with fashion. Start to create your own sense of style. When you know you look good, your confidence soars and you feel so much better about yourself.

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